KidSAFE Road Safety Campaign and Event
KidSAFE for schools is an opportunity for corporate citizens to play their CSR part to reduce the nation’s road deaths and injuries. Secondly this is platform to educate the future generation of Malaysians to be safer on roads.
Through corporate sponsorhip and with the support of JKJR, schools will be identified based on their risk factors. These students will be able to learn safe behaviours through expriential learnings of the core road safety lessons to complement their road safety education curriculum. The program covers 4 key areas namely Seatbelt, Helmet, Road Crossing and Road Signs.